Home cooks save recipes everywhere—Instagram Reels, TikTok, Pinterest, blogs, even handwritten cards—and lose them the moment dinner stress hits. Folders of links and screenshot albums don’t scale: ingredients are messy, servings don’t match the table, and there’s no help once you’re at the stove.

Cooklook needed a living cookbook — one place to import from anywhere, keep recipes beautifully formatted, improve them over time, and actually cook from them. Google Play was still on the way; iPhone, iPad, and web had to ship first.

What we focused on:

• Import that gets it right — clean ingredients and steps from 5,000+ sites, social posts, and photos of cards, not a dump of ads and comments.
• A cookbook, not a spreadsheet — warm UI, version history, scaling, substitutions, and notes so recipes improve with use.
• Help in the kitchen — cooking assistant answers, grocery lists sorted by aisle or recipe, and nutrition without manual math.

We designed and built Cooklook as an AI recipe organizer for iPhone, iPad, and web: save a recipe in one click, let AI organize the collection, then cook, shop, and refine from the same source of truth.

What shipped

• One-click import — websites, Instagram, TikTok, Pinterest, NYT Cooking and 500+ more sources, plus photos of handwritten recipes, formatted and ad-free.
• AI organization — automatic tagging and collection structure so cooks stop filing recipes by hand.
• Edit, scale, and version — swap ingredients, change servings, add notes, and keep a history of every improvement.
• Cook and shop — in-app cooking assistant for substitutions and technique, grocery lists by aisle or recipe, and automatic nutrition facts.

The App Store listing is the product front door; the same account works on web. Android remains listed as coming soon.

Cooklook is live for 5,000+ home cooks on iOS and web, with a free download path and Pro on the App Store. The product is built to turn “what’s for dinner?” into open-the-app-and-cook.

Outcomes the product is built to support:

• Fewer lost recipes — cooks import from the feeds they already use and keep a clean, searchable collection.
• More cooking at home — grocery lists, substitutions, and versioned family recipes reduce the friction that sends people to takeout.
• Trust in the import — public testimonials on Cooklook’s site call out import accuracy, allergy-aware version tracking, and a layout that feels like a cookbook.