Privacy policy
The page that says what you collect. It has to describe this site, not a company you copied.
What does Privacy policy mean?
A page that says what information the site collects, why, and who it is shared with. It is a disclosure, not a substitute for careful habits.
Also called: privacy notice
What the page is for
Visitors, and some laws depending on where you and they are, expect a plain account of forms, analytics, and any advertising tags. The policy names the business, the kinds of data, and how someone can ask a question. It is not a place to hide surprises in smaller type.
This glossary page is not legal advice and not a policy for your business. Rules differ. If you are unsure what you must say, ask the person who already advises you. We will not invent a statute or a fine to scare a page into existence.
Write it from the real site
List what you actually run. A contact form collects what it asks. Google Analytics collects visits if you installed it. A booking tool you embed collects whatever that company collects, and the policy should say the tool exists.
Do not paste another company's policy. It will mention tools you do not use and omit the ones you do. It can also name the wrong business. A short true page beats a long borrowed one.
How it fits the build
Tell us, using the content checklist, which tools the site will include. We can draft a plain-language page for you to review with your advisor. We will not stamp it as a legal opinion.
Health, dental, and legal practices should be especially careful not to imply that a website form is a confidential record or a consultation. The policy can say a form is a request for contact. The practice decides what belongs in a chart or a file.
An example
A physical therapy clinic's footer linked to a policy copied from a retailer, complete with a shopping cart the clinic did not have. Replacing it with a short notice about the appointment form and the analytics tag, reviewed by their own advisor, removed a document that described someone else's business.
Questions we get asked
Is a privacy policy required?
Often yes in practice, and sometimes yes in law, depending on your location and your tools. We will not cite a statute from memory. If you collect names through a form, publish a true notice and have your advisor check it.
Does Artol's policy cover my customers?
No. The studio's policy covers the studio's site. Your site needs its own, because you are the one collecting the request from your customer.