URL
One page's full address. The domain is only the front half.
What does URL mean?
The full address of one page, including the domain and the path after it, which is what a browser opens and what a search engine stores.
Also called: web address, link, permalink
Reading the pieces
A URL starts with https:// when the page is encrypted, then the domain name, then a path such as /roof-repair. Query text after a question mark is usually a filter or a campaign tag, not a separate page you meant to publish.
People say link, address, and URL for the same line. The useful habit is to notice when two lines differ. A trailing slash, a capital letter, or a www can create a second address for one page. Pick one version and send the others there.
Addresses you will regret changing
Short and readable beats a string of numbers from a builder. Changing a public URL because it looks ugly is fine on a young site and costly on an old one, unless a redirect keeps the old line working. Write the path in words a customer might guess.
Do not build a URL for every town by swapping one word, unless the page's content is actually different. A stack of near-copies is a mess to redirect later and a weak story for crawlers. One honest service page can name the area in a sentence.
An example
A restaurant's specials lived at a long builder address full of random characters. The new page is /weekly-specials. The old line redirects, the Instagram bio uses the new line, and the homepage still opens when someone types only the domain.
Questions we get asked
Should every service have its own URL?
Yes when the service is something people look for on its own and you can say something distinct about it. A single scrolling page with no paths makes those jobs harder to share and harder to explain.
What is a broken URL?
An address that opens an error or an unrelated page. It happens when a page is deleted, a path is renamed, or a profile still points at a builder. Fix it with the right page or a redirect, then update the profile.
